Tuesday, March 12, 2013

SXSW Looks To Africa As The Next Big Market


SXSW Looks To Africa As The Next Big Market

Society HAE Hosts Talks At SXSW Interactive and SXSW Music That Look At The Enormous Opportunity Africa Represents



After the overwhelming success of Social Media Week Lagos held in Nigeria last month, Society HAE/AFRIKA21 heads to the annual South By South West (SXSW) Conference in Austin, TX to further explore how Africa is well positioned to be a key player in music, tech and film going forward.  Held March 8th to March 17th, SXSW’s official program will include two sessions produced by Society HAE at both interactive and music conference tracks.




On Monday, March 11, 2013 at 3:30pm Society HAE (SHAE) hosts “Africa or Bust! Content, Monetization, Opportunity,” at the Austin Convention Center featuring speakers from Tanzania, Nigeria and the UK who will provide insights on the local internet market and outline the opportunities for collaboration and investment.  On Friday, March 15, 2013 at 5pm at the Austin Convention Center SHAE hosts it’s second panel entitled “The Promise Land: Can Africa Save The Music Biz?” which looks to make the case for Africa as the next big market for music.  To attend either panel you will need a SXSW conference badge.  For those unable to attend SHAE’s panels they can follow the conversation on twitter via the hashtags #webAfrica and #PromiseLand.

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